Keap Infusionsoft Best Automation Software

Whether you’re just entering the entrepreneurial world and are new to what marketing automation is or you’ve lived here for some time, you’ll notice the term ”scalability” tossed around quite often. As your small business grows, it needs to accommodate the increase in demand while maintaining the quality your brand provides.

At Keap, we understand the importance of scalability and how integral it is in the success of your business. In order to achieve scalability, you need to market where your customers are – and today that’s email.

To ensure that you make the right decision for your business, we’ve compiled a list of the best marketing automation software to help you grow your business at whatever stage you’re in.

Those who can benefit from email marketing automation software include those who operate their own business and feel it’s important to nurture leads and contacts by way of email correspondence. Email marketing software can also benefit those who don’t have the time to devote to writing the same repetitive email over and over. Instead, they can leverage some of the software’s best features such as populating templates and scheduling email campaigns ahead of time, to name a few.

The benefit of using a CRM system with email marketing capabilities is that it makes it easier to combine CRM and marketing automation for small business owners. With an email marketing tool, entrepreneurs can plan out their marketing emails and identify patterns in their open rates to see what’s working and what isn’t. This way, the CRM can assist in making adjustments in an effort to increase email subscriber engagement.

If you have 2-25 employees and generate between $100,000 and $3 million in annual revenue, Keap would be the best email marketing automation software for you.

Since your business has made the transition from startup to small business, you’ll need more robust software to execute your email marketing. Keap not only acts as email marketing software, but also effectively streamlines your marketing by combining your CRM, sales and marketing automation software and online store into one platform, making it our number one pick for best CRM and marketing automation for small business.

Keap's outstanding email marketing capabilities allow it to rank among the best email marketing tools for small businesses. Keap allows you to design professional looking emails, build campaigns, track how your emails and campaigns are performing and provide email deliverability tools.

Keap’s email broadcast builder allows you to create emails and broadcasts directly within your Keap app. You can design emails using the templates provided or customize your own by dragging and dropping snippets to embed headlines, text or image boxes, YouTube videos, social media buttons and more. You can personalize your emails with merge fields that address recipients by name. Another feature that makes Keap the best email marketing software for small business is the capability to save any customized templates for future use or alterations.

Campaign Builder

With Keap's Campaign Builder, you can create sequences of follow-up campaigns that can be triggered by singular actions such as a contact opening an email or an employee calling a customer. You can create campaigns from scratch or customize premade templates found in the Keap Marketplace.

You can design campaigns that automate tasks like sending customer birthday emails, abandoned shopping cart reminders or event purchase follow-ups. The Campaign Builder also allows you to automate external processes such as new hire onboarding or even collecting employee orders for the daily coffee run.

Analytics

Another key feature when searching for the best email marketing software is high quality analytics. Keap gives you statistics and reports that inform you of email engagement, including the number of emails that get delivered, opened, unopened and clicked. You can use these marketing reports to evaluate your overall campaign effectiveness. With its powerful analytics features, Keap edges out other competing top email marketing software solutions.

Email Deliverability

Keap reviews the content in your emails to ensure you don’t have any links or text that might trigger spam filters. You’re also provided with tips to implement list hygiene, which is the practice of cleaning up your email lists to ensure your recipients’ addresses are active and deliverable.

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Final Thoughts

Between the pricing, the software installation and (not to mention) the time it takes to learn the software – choosing the best, affordable email marketing software for your business can be overwhelming.

But email marketing software solutions are an investment. You’re investing in yourself and your business as well as in your current and potential customers. And just as it is with any investment, the time and money put in will seem inconsequential to the time and money saved. Check out how Keap can help you make the most of your investment and create powerful email communications. Start a free trial today and test one of the best CRMs with email marketing automation software available.